Reputation management
A structured system for building trust in a company, brand or public figure across the digital channels that matter.
Learn morePublic Relations service
A complete view of reputation risk
We build an independent picture of a company’s or public figure’s presence across search, reviews, media, social platforms and AI answers. The audit identifies causes, priorities and realistic paths to improvement.
Reputation audit is relevant when the organisation needs an independent baseline before investment, market entry, a transaction or systematic reputation work. The work relies on verifiable sources, transparent reasoning and lawful platform engagement.
Scope of work
What the work includes
Final scope follows the initial assessment. Every stage addresses a defined reputation risk and management decision—not an arbitrary publication count.
- Stage 1Search and media presence map
We record what audiences currently see in search and media, which themes dominate and where credible information is absent.
- Stage 2Reviews, platforms and digital-footprint analysis
We assess review content, profile quality, platform presence and the related digital footprint.
- Stage 3Reputation vulnerability assessment
We identify contradictions, information gaps and issues that may influence clients, partners, employees or a transaction.
- Stage 4Relevant competitor comparison
We compare visibility, themes and sources with relevant competitors without reducing the analysis to a superficial score.
- Stage 5Prioritised 30-, 90- and 180-day plan
We rank actions by urgency and effect: immediate corrections, systemic work and long-term trust development.
- Stage 6Findings presentation and implementation plan
We review the evidence with the team and translate recommendations into owners, timeframes and control points.
When to engage and what the client receives
This service is relevant when the organisation needs an independent baseline before investment, market entry, a transaction or systematic reputation work. We document the baseline before work starts so that material change can be separated from subjective impressions.
The outcome is a prioritised risk map and an actionable 30-, 90- and 180-day roadmap. Recommendations are tied to responsible channels, timeframes and control criteria.
- verification of baseline facts and sources;
- risk prioritisation by business and audience impact;
- agreement on lawful methods and project boundaries;
- regular evaluation and evidence-led adjustment.
FAQ
Frequently asked questions
When is a reputation audit useful?
Before systematic ORM work, a transaction, market entry, public campaign or executive appointment—and after a material change in the information environment.
What does the final report contain?
The baseline, risk sources and themes, impact assessment, channel map, immediate measures and a sequenced plan with control criteria.
How does the project begin?
Work begins by confirming the baseline, objectives, constraints and urgency. We then agree stages, responsibilities and success criteria.
What materials will you need?
A concise chronology, known links, relevant names and the desired outcome are enough for the initial assessment. Do not send passwords, access codes or unnecessary personal data.
How is quality controlled?
We document the baseline before work starts, then evaluate changes in sources, search results, topics, publications and audience response against task-specific indicators.
Understand the situation before the first public move
Describe the issue, current context and desired outcome. We will respond with focused questions and suggest a safe format for the initial assessment.
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