Black PR against a company: first actions and common mistakes
How to recognise an information attack, preserve evidence, avoid an emotional response and build a lawful defence strategy.
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Practical articles on reputation and communications
Useful guidance for companies and public figures—from the first response to a crisis to systematic search-reputation management.
SERM: how search reputation management works
A practical introduction to SERM: branded queries, top-result audits, credible content, review management and meaningful measurement.
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Understand the situation before the first public move
Describe the issue, current context and desired outcome. We will respond with focused questions and suggest a safe format for the initial assessment.
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